Want to start an email marketing? Here are 10 tips you need to know about email marketing in Malaysia
1. Know your audience: Like any media, make sure that you provide your readers with the good information. This
will improve and the click-through rates and encourage people to read
your next newsletter rather then select the "unsubscribe" link.
2. Personalize:
Practice shows personalised content That produces the best results,
with better open-read-rates and compared with the one size fits all
approach.
3. Do
not let the "Subject line" empty: Most empty Subject lines get spammed
so make sure you do not leave it empty or your email will not get past
spam filters.
4. Use
the "Subject lines" a bright and clear: The Subject line Should pertain
to the email and be informative enough to encourage the reader to open
it whilst not being too long. It Should not be in capitals, or contain exclamation marks.
5. "From" is clear: The From line Should clearly state your company's name or your name. Avoid spam From lines such as "Message from a friend" that are being used quite a lot by spammers.
6. Prepare
plain text and HTML version: Most readers respond better to an HTML
email but sometimes complicated HTML emails get blocked by the
RECIPIENT's internet service provider. Plain text, although not blocked as often, is simply not appealing but it is accessible to blind people. So the best is to send your email in both formats.
7. Unsubscribe
link: You must provide the reader with the Ability to request That you
do not send any future emails to That address. These requests must be honoured.
8.Make it short and focused: Just like any web content, people reading your
emails scan the content to see if anything Interests them. Remember, web readers are always in a hurry so keep it short, to the point and it is relevant.
9. Be consistent: You Should be consistent with the frequency with Which you send your emails. It can be one a day, once a week, or once a month but make sure you stick to it.
10. Be creative: Last but not least, unless you create a compelling subject line your email will end up in the Deleted Items box. Make sure you are creative.
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